Have you ever heard of a widget or a badge before? I had heard of them    once or twice in my PR strategies class, but did not know what they were. I took it upon myself to look further into their meanings.

I first heard about widgets when we signed up for a blog on Word Press.  However, I wasn’t exactly sure what their function was. I discovered that a widget on Word Press can be a blog category, search features, recent posts, tag clouds, and so much more.

Widgets, also known as gadgets, are codes which are usually displayed graphically. These then can be uploaded to your personal blog or website. They are usually customized by the owner or creator of the website. They are so successful because they are simple to install into a blog or website and easy to set up. Widgets range in different styles, colors, complexity etc.

As for a badge, they are usually just an icon or logo that contains a link back to its blog or website, which is an example of how a person expresses themselves in the social media world. For instance, Flickr is commonly known to produce badges. A Flickr badge is a widget that you can place on your blog or website. Most often, badges are images that are linked to the owners personal website. It is an easy way for them to get you to go to their blog or website and learn more about them.

Both widgets and badges are commonly mistaken because they are very similar. I think businesses could benefit from widgets and badges because they are appealing to the eye.  They also help link images to your website so customers will get to learn more about the business and what they stand for. Widgets and badges are a great means of creating a relationship with their customers.

Here is a short clip of widgets and badges:

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